Web design or web development aims at making a proper design, layout as well as coding of a given website by working on the graphical and technical components of the website. In order to meet the requirements of the business or organization, the web designers can use programming codes either by adopting them from related existing software and other graphic packages or writing from the scratch. Testing of the website should also be done by the web designers to check for any technical problems before it can be uploaded to a given server as well as registered with various search engines. During web design, it is important for the designers to understand the purpose of the website, type of contents needed for the website, functionalities that the website will handle as well as the colours, layout and the styles of the website.
There is usually a great connection between search engine optimization (SEO) and web design since it a website is not well designed; the maximum potential of SEO cannot be achieved. The aim of SEO is to enhance the visibility of a website in the given search engine to increase traffic to the site which is likely to be converted to clients. Web designers need to on the design, coding and optimize the web pages in a language that is acceptable by the search engines to enhance SEO. Web design should also ensure that it is easy to navigate through the website so that the traffic driven there can be able to obtain the necessary information that they require with ease. Website visibility by SEO is enhanced through the use of suitable keywords which can be incepted during the process of web design. Web designers can also make use of plug-ins that enable SEO deliver what was promised to the users in the various search engines.
SEO experts need to work hand in hand with web designers to ensure that the objectives of the website have been achieved for the benefit of the business or organization. It is through the SEO that the online presence of a website is maintained as well as ensuring that the site attracts traffic and converts them into clients consistently. There are various specialization in search engine marketing that SEO experts need to know of such as SEO which covers local searches, on-page searches, analytics, content and keyword development among others, social media marketing as well as pay-per-click advertising. Creation of a website and modification, content writing and its alignment well as earning links are some of the additional fields that are essential for the SEO experts. An SEO experts should also have a clear understanding of the different levels in SEO including technical, on-page optimization as well as off-page optimization.